Services
Research by Design provides a full suite of marketing research services from research design through implementation and analysis in business-to-business and business-to-consumer environments. We partner with the best data collection firms and focus group facilities in the nation to provide our clients with an expert team of professionals that best meet the needs of a particular study.

Approach
We work closely with you to determine which research methodologies will be most effective in meeting your objectives and we are particularly sensitive to budget restraints. We do not offer a cookie cutter approach to research. Instead, we take the time to understand all of your needs and design a customized study that is right for you.

Quantitative research services offered include:

• Study design
• Expert questionnaire design
• Interviewer training
• Data collection oversight
• Design of data tabulation plan
• Detailed data analysis

Qualitative research services provided include:

• Custom screening questionnaires
• Recruiting oversight
• Expert facility selection and management
• Experienced and skilled moderating services
• Client de-briefing sessions

For all studies we provide:

• Choice of summary reports outlining key findings or full written reports including detailed analyses of research findings and recommendations for next steps
• Engaging presentations designed specifically for the audience attending

Research Applications
Clients utilize our research and recommendations to solve a variety of complex business issues.

Potential applications are:

• Brand, identity, advertising and communication
• Customer satisfaction and loyalty
• Attitudes and usage
• Product and service development