Client List
While Research by Design has worked with many clients, we take pride in the fact that we have established long-term working relationships with a core group of clients. Here is a partial client list:

• Tri-County Metropolitan Transit District (TriMet)
• Landrey and Company
• Grady Britton Advertising
• Oregon Chai
• Oregon Dairy Products Commission
• The Oregonian
• Jantzen
• Steelscape
• University of Notre Dame
• ESPN
• X Games

Case Studies
Research by Design has conducted all types of studies, both qualitative and quantitative, for a variety of clients. Here are some examples of the types of studies we have conducted in recent years:

TriMet Brand Identity Research
We conducted a series of focus groups to aid the agency’s effort to update its brand image. We tested prototypes of new logos, bus designs, ticket vending machines, uniforms, and stationery to determine optimum design. The agency’s new brand identity was introduced to the public the following year.

Steelscape Customer Satisfaction Research
Working in partnership with Landrey and Company, a Portland-based public relations firm, we conducted focus groups in 1999 among Steelscape’s key customers in order to explore issues related to customer satisfaction. Focus groups were conducted again in 2001 and in 2002 to assess customer reaction to the changes Steelscape made in response to the findings of the 1999 research. Customer satisfaction increased dramatically over the three-year period.

The Oregonian Re-Design Research
We conducted focus group research among Oregonian readers to test a series of proposed changes to the daily newspaper. Based on the results of this research The Oregonian made sweeping changes to the paper including reducing the web-size of the paper, eliminating some features, adding new features and adopting a new typeface.

Oregon Chai Product Research
Oregon Chai commissioned us to conduct a qualitative consumer assessment of its selection of reformulated chai tea lattes, and to test reactions to potential product names and packaging. The research objective was to inform marketing and messaging strategies to extend the consumption patterns of Oregon Chai users. Re-designed products were introduced to the market the following year.

Oregon Dairy Products Commission Opinion Research
We conducted focus group research among dairy consumers to explore attitudes towards dairy products, Oregon dairy farmers and dairy industry advertising campaigns. Results were used to aid in the design of a questionnaire for a statewide survey which was conducted in November, 2005. Results of the research were used to help shape a new communications plan for the Oregon dairy industry.

ESPN New Product Development Research
Again working in partnership with Landrey and Company, we conducted focus groups in several US markets to explore reactions to a new line of ESPN licensed product. Results were used to shape branding, positioning and design of a new licensed product line launched by ESPN in 2004.